What does a landing page do after someone clicks the ad?

Show the offer they expected and give them one useful action, such as requesting a demo. Unbounce provides the page and form. Your ad system still controls delivery and budget. Choose one page goal and check that the intended team receives the completed lead.

Could a page report count the wrong button?

The current Hybrid Builder help says detected links, buttons and forms start enabled as conversion goals. Review the goal list and disable actions that should not count, such as navigation. If the actual signup happens on another site, distinguish the click to that site from a completed signup.

Which limits and exports matter if you move the page?

Plans list traffic, pages and testing features. The Experiment card includes A/B testing, which compares page variations. Check builder support before relying on a page file. Unbounce documents page download and re-upload for Classic Builder only, with statistics reset on transfer. Lead CSV is separate. Keep your copy, images, goal rules and consent settings independently.

What should count on a fictional appointment page?

Draw a page with a navigation link and a completed appointment request form. Only the completed request should count as the outcome in this exercise.

Inspect the goal list
Cross out navigation as a conversion. If the form moves to another page, mark where the completion is actually recorded.
Keep the handoff clear
Write which form fields and source labels the receiving team needs. Keep the exercise on paper without publishing a page or submitting contact data.