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Typefully

Typefully lets you write one draft for several social accounts, adjust the wording per platform and schedule the versions from one calendar.

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What is a social set?

A social set groups connected accounts for one person or brand. It has its own drafts, calendar and analytics. A business and a personal account can use separate sets, so check which one you opened before writing.

Can each platform get a different version?

New drafts enable the set’s platforms by default and sync from the primary one. Turn off a destination for that draft, or disable sync to tailor its copy. Check format requirements because a format that works on one platform may not be available on another.

What can a teammate do with a draft?

Current collaboration guidance requires Business or an eligible legacy plan to invite collaborators. Assign the ability to write drafts separately from the permission to publish. If you transfer a social set, check whether the receiving plan keeps already scheduled posts scheduled.

Keep final versions and original media with your release notes. Analytics charts support CSV download for available data.

Which account should receive each version?

Write a fictional product update for a business page and a founder profile. Decide what each audience needs to know before copying the draft.

  1. Check the selected social set
    Mark which connected accounts can see each version. Remove the destination you do not intend to use.
  2. Give each audience the right context
    Write one separate opening sentence for each audience. Record the final copy and where you would check it after publishing.