How do you ask customers for an independent review?

Invite customers fairly and neutrally. Trustpilot says not to offer incentives or ask only customers likely to praise the business. A reviewer controls their own words.

Trustpilot Free lists 50 review invitations per month. That is a limit on invitations you send, not on the opinions visitors can write. Choose a fair set of people before sending any.

What can you do with a critical review?

Reply about the issue without sharing private order or contact details. If the review appears to break a guideline, report it with that reason. Trustpilot decides what happens on its review site.

If you displayed the review separately on your site, you control that placement. Removing it there does not delete the independent review.

What does a review export let you keep?

Trustpilot documents a service-review CSV, which is a spreadsheet-friendly file. Keep it for permitted analysis and check your plan and the sharing rules before publishing copies elsewhere.

How can you rehearse a fair invitation?

Use fictional customers on paper. Send no invitation, post no review and open no account.

Write a neutral request
Ask for an honest account of the experience without suggesting a rating or offering a reward.
Plan the critical response
Separate an ordinary complaint from a guideline violation. Draw the public reply and the private support follow-up.