Does the campaign minimum apply to every ad group?

The budget guide lists separate minimums for campaigns and ad groups. A daily budget is an average. A lifetime budget covers the full schedule, and the ad-group minimum for that setting depends on the number of days. Check the account’s currency and available markets. TikTok says market options depend on where the ad account is registered.

Does a conversion goal mean you only pay for completed actions?

Check the selected bidding method. TikTok documents a method that seeks likely conversions but charges for ad impressions, meaning ad displays. Keep the chargeable event separate from the result you want.

Why might the ad report show fewer events than the site?

Events Manager can show events from the data source that are unrelated to ads. The ad report credits only events that match its attribution settings, which are the rules for connecting an ad interaction to a result. Check eligibility for the specific conversion feature and compare the same action and time range.

What should you keep with a report download?

Download the available report rows as CSV. Save the creative version, dates, placement, budget and conversion definition beside the report. Check that the export contains the breakdown you need because available report tabs depend on the campaign and account.

Which fictional video brought useful registrations?

Sketch two video ads for a fictional cooking class. Give each a separate label and draw a report of visits and confirmed registrations.

Choose a budget window
On paper, compare a fixed-length campaign with an ongoing daily target. Check the campaign and ad-group levels separately.
Check the real action
Label completed registrations separately from visits and reported ad credit. Keep the comparison dates with each count.