Should you open Site Audit or Domain Overview?
Use Site Audit when the question is whether your site serves its pages and links as expected. Use Domain Overview for estimated visibility and keyword comparisons. Choose the same country and scope when comparing two domains, and use your own measured reports for actual activity.
What can you audit before buying the SEO Toolkit?
The current Site Audit guide lists 100 pages per month and at most 100 per audit without the SEO Toolkit. Higher tiers change the page and parallel crawl limits. The guide lists JavaScript rendering on Guru or Business SEO Toolkit. Confirm the method if important content only appears after the page runs scripts.
What should you save so you can explain a finding later?
Use the export options your report and plan support. Keep the domain or folder, date, filters and crawl settings beside the report. When you share a finding, separate what the crawler observed from the traffic a vendor estimated.
Can the same site look different in two markets?
Sketch a fictional report that shows different keyword estimates for Canada and Australia. Decide what you would change before comparing it with another site.
- Match the settingsPick one market and compare both fictional sites in that market for the same period.
- Keep the right labelCall the figures estimates. Use a separate note for any real clicks you can read in a search engine’s own report.