Does choosing a community mean every member sees the ad?
Reddit’s Get Started guide lets you choose locations and communities where eligible. Its audience estimate is potential reach. Actual delivery depends on the campaign and auction. Check the policy and audience settings for the campaign you plan to run.
Can one day cost more than your daily budget?
Reddit’s current Get Started guidance says actual daily spend can exceed the daily amount by up to 20%. Check the budget type, objective, billable action and end date. An open-ended schedule can continue until you stop it.
What does the report count as a result?
The reported result depends on the goal and attribution window, which is how long the service looks for an action after the ad interaction. Record spend and the report’s settings. Compare results with what your own signup or purchase records show. Delivery and conversion reports can update on different schedules.
What if an early fictional report shows clicks but no signups?
On paper, draft an ad for a fictional neighborhood event and record ten clicks beside an empty confirmed signup list.
- Check the destination firstWrite the page action a visitor should complete. Make sure a click is not being counted as that action.
- Decide when to stop and reviewKeep a date and amount for review. Note that a report can update later, while the event signups still need to be checked separately.