How many profiles fit in one brand?
A brand groups profiles for one business or client. You can connect one profile per supported network in that brand. Free includes one brand, up to 20 posts published through the planner per calendar month and 30 days of analytics history. LinkedIn and X connections are outside Free.
Publishing the same update on two networks uses two of those posts. A draft or scheduled item starts counting when it goes live.
What does Sent mean in the calendar?
For a manual Instagram or TikTok post, Sent means Metricool sent the reminder. Someone still has to open the social app and finish publishing. A post can also publish with a warning if an extra element could not be applied.
For a launch with a Story link, give someone the publishing task in advance. Check the actual Story and tap its link before recording the post as complete.
Can you keep the calendar outside Metricool?
The planner has a CSV export for planned content. Save the approved caption and original media separately, then add the live post address when it appears. Free excludes PDF and PowerPoint report downloads.
Who finishes a Story after the reminder?
Draw a launch calendar for a fictional pottery class. Put an eligible automatic post next to a Story that someone will finish in the app.
- Choose the phone handoffWrite which person receives the Story reminder and which account they should open.
- Record separate outcomesMark the first post live only after checking it. Leave the Story waiting until the person has published it and checked the link.