Use a signup form to collect permission, put signups in an interest group and choose that group when preparing a campaign. A campaign is an email you prepare for a group of recipients.

Start with a clear promise above the form, such as a monthly list of new workshops. Set up a From address readers recognize. If it uses a domain you own, MailerLite requires authentication. That means adding records to your domain settings so receiving mail services can check who is authorized to send.

Does adding one person to two groups double your bill?

MailerLite’s subscriber count is based on active subscribers in the account. A group labels a subscriber record, so putting the same record in two groups does not make two records.

The Free plan covers up to 250 active subscribers and 2,500 emails per month. Your sending allowance resets monthly on your account registration date. One issue sent to 200 people uses 200 sends. Check both limits if you add a welcome automation alongside a weekly issue.

On a paid plan, MailerLite’s cumulative count can include an address that was active earlier in the billing cycle even after removal. On Free, exceeding the active subscriber cap can pause campaigns and automations. Check your account’s Usage display for its current count.

How can you check who would receive an issue before using a real list?

Make a four-row list on paper and practice choosing recipients. Keep the exercise out of the product.

Label the people
Write Ava, Ben, Cam and Dev. Mark Ava as active for workshops and community news, Ben as active for workshops, Cam as unsubscribed and Dev as unconfirmed.
Choose one group and check status
For a workshop issue, circle Ava and Ben once each. Check that Cam and Dev stay out even if they appear in your old workshop spreadsheet.
Write the move rule
If you switch tools, match the old statuses against the new list before sending. Keep anyone without permission out of the active audience.

What should you save if you leave MailerLite?

An account administrator can export subscribers as CSV and select lists by status, including active, unconfirmed, unsubscribed, bounced and complaints. Choose the fields you need and include group names if you use them.

Keep consent records and suppressed addresses available to whoever manages the move, with access limited to the people who need them. A suppression is a record that tells you to leave an address out. Save form wording and automation logic separately if you need to rebuild them.