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Loops

Loops sends product newsletters and messages that start when someone signs up or takes an action in your app.

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How do you separate product news from other mail?

Use a mailing list for a topic people can choose. An audience-wide unsubscribe prevents campaigns and workflows. Loops treats transactional messages separately, so choose the actual message type deliberately and keep marketing in the marketing list.

What happens when a signup or import adds someone?

A form or an integration can add a person and start a Contact added workflow. During a CSV import, review the Trigger workflows switch. The import guide says enabling it can start applicable workflows. Keep it off when you are moving records without sending a welcome.

What does Free count, and what can you export?

Free covers the first 1,000 subscribed contacts and up to 4,000 emails in a rolling 30-day window. Marketing and transactional sends both count toward that send total. Transactional-only recipients and unsubscribed contacts do not count toward the subscribed contact allowance.

You can download the full audience or a filtered group as CSV. Check subscription status and the lists you need before moving, then write down the welcome rule separately.

Should an imported contact get the welcome again?

Draw two fictional contacts, one who just used the signup form and one who moved from an old list. Decide which one should start the welcome.

  1. Follow the signup
    Mark the opted-in form signup as eligible for the intended topic.
  2. Inspect the import
    Keep Trigger workflows off for the move. Preserve the old contact’s existing permission instead of using the import as a fresh signup.
  3. Check an exclusion
    Add an opted-out contact. The planned marketing welcome should stay off for that person.