What do you pay for when you choose a goal?

LinkedIn says the optimization goal and bidding strategy determine the chargeable action. The auction determines the price. A campaign that aims to collect inquiries can still charge for an earlier action, such as ad impressions. Check the actual chargeable action before approving the budget.

What do the campaign and ad set budgets control?

A campaign can contain multiple ad sets. Compare their schedules and budget settings with the campaign-level budget if one is set. LinkedIn publishes daily and lifetime minimums, and the lifetime minimum can depend on the scheduled days. Check the currency, objective eligibility and account settings before selecting either budget.

How do you hand off a lead result?

Choose what counts as a lead and which system records it. Download conversion results as CSV at the level you need. Keep the report dates, attribution definition and campaign settings beside the export. Compare the count with the inquiries your team actually received.

Would an impression charge make sense for a fictional demo campaign?

Draw a fictional campaign for an inventory tool. List ads shown, inquiries submitted and demos booked as separate rows.

Label the charge
Write “charged on impressions” beside a fictional bidding option. Leave the demo count as a separate outcome.
Write a decision rule
Mark a review date and spending limit on paper. Decide who checks whether inquiries turned into actual demos before approving more spend.