When does a shared calendar help?

Put each version of the announcement on the calendar for the profile that should receive it. When a teammate checks Tuesday’s launch, they should be able to tell which accounts are ready and which still need work.

Standard lists up to ten social accounts. Hootsuite sells plans per user and lists approval workflows on Advanced. If approval is required, check plan and role before assuming a scheduled draft has been approved.

What should you do when a scheduled post fails?

Find the failed post in the calendar and read the reason. An expired account connection or an image the network cannot accept can stop the post.

Check the intended profile for a live copy before trying again. Verify which formats your account can publish directly. If you need a mobile handoff for a post, name the person who will finish it.

What does the calendar export contain?

Hootsuite documents PDF and CSV calendar exports. They help share a schedule or review what was published. Check the file, date range and filters before using an export as a record.

A CSV may contain internal comments, approval history and links to attached media. Check who should receive it and keep original media and captions in a separate approved location.

How can you rehearse a release with two people?

Draw two fictional social accounts and a calendar on paper. Use no connected profiles or scheduled posts.

Give each person a role
Assign one writer and one person to review the copy and the intended account. Record how approval will be marked.
Decide how to recover
Mark one delivery as failed. The reviewer checks the intended account before the writer attempts a retry.