When does a Search campaign fit?
A Search campaign can reach people while they search on Google. Start by writing down one relevant search and what someone should find after clicking.
For an app that helps a pottery studio accept workshop bookings, “pottery workshop booking software” describes a different job from “pottery classes near me.” Check that the page answers the first job and that the action you measure is a completed trial signup.
Is the average daily budget a daily cap?
For most campaigns, Google lists a daily spending limit of twice the average daily budget and a monthly limit of 30.4 times that average. Different rules can apply by campaign type, start date or budget change.
On paper, an unchanged US$10 average daily budget for a typical campaign running a full month implies a US$20 daily limit and US$304 monthly limit under those rules. That is an illustration, not a suggested budget. A campaign can be paused to stop its ads from showing.
Which action should the campaign count?
A conversion is an action you choose to count. Google Ads can use a primary action for bidding when the campaign uses its goal. A secondary action usually appears for observation, with an exception for custom goals.
If a person opens the signup page, starts a form and then finishes it, decide which action represents success. Compare the completed signups in the app with the ad report over the same dates before relying on the report.
What can you keep when someone else takes over?
Download a report with dates and columns you selected. Save the landing page, what the conversion means and the name of the person with access to pause the campaign.
A report records the metrics it contains. Keep the creative and settings separately so the next operator can understand what ran and how the result was counted.