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Ghost

Ghost gives a publication a website, a place to write posts, reader accounts and email newsletters. Each post can go to the site, to subscribers or to both.

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Can you publish one post without sending it to readers?

Yes. Choose the website-only publishing option when an announcement belongs on the site but should stay out of subscriber inboxes. Ghost also offers email-only and combined publishing.

A Contributor can draft their own posts and hand them over for publication. An Author can publish their own posts, and an Editor can work with posts by other authors. Treat a shareable preview link as a link someone can pass along. Keep private content out of it unless access is confirmed.

What does hosting a Ghost publication cost?

Ghost(Pro) handles hosting and newsletter delivery for you. On November 12, 2026, the pricing page showed US$18 a month for Starter, billed yearly, at up to 1,000 members and one counted staff account. Publisher showed US$29 a month at the same member tier, billed yearly, with three counted staff accounts and support for paid subscriptions.

Members are readers who sign up. Staff work on the publication. Contributors do not count toward the staff limit, so check that role before buying extra seats for people who only draft. You can also run Ghost on a server you manage, with separate costs and work for hosting and newsletter delivery.

What should you keep when you move a publication?

An owner or administrator can select posts, settings, members, themes and redirects in Ghost’s export. Member files include subscription status. Keep the images, video and audio with the move plan. Ghost(Pro) can include them in the export. On a self-hosted site, copy media files from the server.

Ghost(Pro) sends an export link by email that expires after seven days. After a move, check that old links still open the right pages, media loads and subscribed readers have the access you intended. Treat payment and newsletter delivery setup as separate checks.

How can you plan a website-only launch without sending an email?

Sketch a fictional post on paper. Keep the Ghost account, site and mailing list out of the exercise.

  1. Give the writer a draft
    Mark the writer as a Contributor. Ask who can review it and make it public. Treat the preview link as something the recipient could share.
  2. Choose the public destination
    Mark website-only as the planned action. Your sketch should show a public post and no newsletter in the send column.
  3. Plan for a move
    List the post and its public address, the member list, the theme and one image. Identify what the Ghost export covers and which files or delivery settings you would verify separately.