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Dub

Dub creates short links and records activity for each one. With a supported setup it can also connect a click to a later signup or purchase.

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Does a click tell you who signed up?

A click records that the short link was opened. To count a later signup, enable conversion tracking for the link and set up the app to report that completed action. Dub documents server-side conversion tracking on Business and above.

A developer needs to connect the site tracking and the server event. Use a staging workspace for test events if you are checking that setup. Decide what qualifies as a signup before comparing campaigns.

What does the Free allowance measure?

The pricing page lists 25 new links, 1,000 tracked events per month and 30 days of analytics retention on Free. The number of addresses you create, the number of measured actions and the period you can look back are separate limits.

What should you keep when reporting a launch?

Dub documents an analytics CSV export. Keep your own sheet that says which destination and campaign each short link represents. If you compare signups, record the action and period you counted so someone can make the same comparison later.

Which launch post actually led to a signup?

Draw two fictional release links. Give one many clicks and no recorded signups, then give the other fewer clicks and one signup. Keep the exercise on paper.

  1. Set the success action
    Label a completed account creation as a signup. Keep a click in its own column.
  2. Mark a missing measurement
    If your app never reported account creation for the first link, leave its signup count unknown. Record what your developer would need to verify in staging.