How do you tell a useful mention from a name match?
Start with the product name and a distinguishing term if it shares a name with something else. Open the original mention and decide if it is about your product before tagging it for follow-up.
A result count describes what the monitoring project found. Coverage depends on the source and your search settings. Use the actual examples to decide what questions or issues come up.
What do keywords and mentions count?
A keyword is a word or phrase you ask Brand24 to look for. A mention is one result it collects. The Individual plan lists three keywords and 2,000 mentions per month. Extra mentions may be billed. Estimate likely volume before adding a broad word.
Will the export include every social result?
Brand24 offers Excel reports, with limited exported information for some social sources. Keep a small list of important source addresses and the decision each one informed. Check report access on your plan before relying on it.
How would you monitor a name with two meanings?
Imagine your app is called Finch. Write three fictional results. One is about the app, one is about the bird, and one is a forum question about your product with no launch hashtag.
- Keep the relevant examplesCircle the two product results and write a product-specific word that could distinguish the bird post.
- Check what the narrower search missesIf the forum question never uses that word, record that loss. Compare a broad search with manual triage against a narrower search before choosing.