Skip to content

Ahrefs

Ahrefs combines site crawl findings with reports on links and estimated search traffic. The reports answer different questions about the same page.

Visit Ahrefs

Which report can help you investigate a page problem?

Site Audit records issues Ahrefs found while crawling the site. Site Explorer reports things such as incoming links and estimated search traffic. If a crawl flags a broken page, inspect that page and its source links. A traffic estimate does not establish whether the broken link caused a drop.

What can you do with a verified site for free?

The free account offers Site Audit and Site Explorer for sites you verify. The published Site Audit allowance is 5,000 crawl credits per month per project. Check your scope before starting a larger crawl, and check the plan when you need more history or reports.

What should you keep beside the report?

An organic traffic number here is an estimate based on rankings, search volumes and expected click rates. Keep the dates, page and filters with any comparison. CSV exports have report and plan limits, so confirm that you can export the rows you need. Keep measured clicks from your search engine account separately if you have them.

Can a higher estimate tell you what happened to your real clicks?

On paper, write a fictional Ahrefs estimate and measured search report for the same page. Give each a date and a separate label.

  1. Compare like with like
    Compare estimates with estimates for a consistent scope. Compare measured clicks with the earlier measured clicks.
  2. Choose what to investigate
    If the figures move differently, check page and date ranges before treating either movement as an explanation.